A Reusable Future and the End of Throwaway Culture

The Age of Oil is also the age of plastics. Since their invention at the end of the 19th century, synthetic, petroleum based wares have inundated the planet. They can be found at every level of the biosphere, from micron-sized beads in our body-care products to continent-sized gyres in the middle of the oceans. As...

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Coffee with a Cause

If a morning brew is what you do, you’re not alone. In fact, about 83% of Americans drink coffee and indulge in an average of three cups a day – that’s around 587 million cups total! Could the right choice of coffee beans mean a better brew and a healthier planet? Let’s find out what...

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Urban Farming: A Return to Our Roots

You’re probably familiar with the concept of urban farming. Community gardens and farmers markets are popping up all over American cities and towns. People in these communities want this to be celebrated and encouraged so they have more accessible means to healthy food. And here’s a surprise…urban farming isn’t a new prospect; it’s a return...

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Healthy Lessons From a Vegan

A Day in the Life of a Vegan What does it mean to be a vegan in modern times? Many misconceptions have manifested since it’s origins. But just what is it about the vegan lifestyle that keeps us coming back for more and how can we implement the benefits into our own lives (even if […]

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Benefits Of A Plant Based Diet

How Much it Too Much We all know that vegetables should constitute a large portion of our diet.  A small side salad at dinner is just not going to cut it.  We have all heard the phrase eat the rainbow, but why?  Each one of the colorful vegetables represents a myriad of vitamins, minerals, enzymes […]

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A Beginner’s Guide To Backyard Chickens

As fans of the city, we often forget the benefits of the country. The calm, the open spaces, the soothing sounds of nature. And the last thing on your mind right now as a city-dwelling professional is probably where to fit a couple of chickens! The Benefits However, for those of us who do have […]

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Canging America’s Food Policy

CHANGING FOOD POLICY Eating in alignment with our values is a crucial crux to the future of our food system.  We can all make a difference and every dollar we spend counts.  Who are you voting for?  We all advocate brands whether we realize it or not.  It is paramount that we choose to support […]

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Clean Soil For Clean Food

The Soil Ecologist Molly Haviland is a “Soil Ecologist.” Her wake-up call came when she made the move from the beautiful outdoor playground that was Great Sand Dunes National Park to the man-manipulated monocropped fields of Iowa. As the child of a park ranger in Colorado, Molly was able to enjoy a range of outdoor […]

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Urban Farming

Urban Farming A significant but ignored threat to our national security is the poor quality of our food supply. We live in a society where quick and easy takes precedence over quality and, in this case, health. The situation is particularly dire in poor communities where access and finances limit healthy food choices. Eugene Cooke […]

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Modern Mediocrity: The Truth About Our Food Supply

Our ancestors survived and thrived by simply eating the foods nature provided to nourish and sustain them. We would love to be the ones to reveal to you that a typical modern diet alone could provide your body with even the minimum RDI of each essential micronutrient. Instead, we must face the fact that for the large majority of people, the reality of achieving essential micronutrient sufficiency through food alone is all but impossible.

Why are over 90% of the people living on the planet suffering from deficiencies in their micronutrients, or essential vitamins and minerals?

When one starts to dig for the answers it is essential that they start digging were the story begins—the soil. If minerals are not available in the soil, then they won’t be available in the food we eat—and over the past 100 years the level of minerals in the soil throughout the world has been on the decline, which was revealed at the United Nations Conference on Environment and Development in 1992. While Australia’s farms showed the least depletion, with a 55-percent reduction in mineral content, America’s farm and rangeland showed the greatest amount, with a startling average mineral depletion of 85 percent. Crops grown in soils stripped of essential minerals produce foods that are also stripped of essential micronutrients. Essentially, when our soil is naked, our food is naked. Which ultimately means the calories we consume are … naked calories.

We are not suggesting a conspiracy theory that farmers or government agencies are purposely depleting our soil in order to make us sick. This is not what we believe. What we do know is that farmers are being paid to produce maximum yield per acre, not maximum nutritional value. As an example, according to the measurements taken by the USDA back in 1914, an apple used to contain 13.5 mg of calcium, 28.9 mg of magnesium, and 4.6 mg of iron. However, according to the USDA’s 1992 measurements, our depleted soil only yielded apples containing 7 mg of calcium (48.15% less), 5 mg of magnesium (82.7% less) and .18 mg of iron (96% less). And that was back in 1992.

But the soil is just the beginning. On average, that already depleted apple must travel over 1,700 miles to your kitchen, and every minute or every mile that your food travels, it loses micronutrients due to exposure to heat, light (UVs) and air (oxidation).

As if that weren’t enough, there are other practices that further strip our food of its nutrition. Factory farming, for example, which raises animals with unnatural feed in unnatural environments, takes its toll as well:

Wild fish have up to 380 percent more omega-3 than factory-farmed fish.

Grass-fed beef is loaded with more than 400 percent more vitamin A and vitamin E, and higher levels of the B vitamins, thiamine and riboflavin. It has greater amounts of calcium, magnesium, and potassium.  It is two to four times richer in heart-healthy omega-3 fatty acids and 300 to 400 percent higher in conjugated linoleic acid (CLA), which [...]

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